Site redesign for a prestigious Baltimore flower shop.
The Dutch Connection in Baltimore required a new web site for the opening of their second flower shop.
They requested that the site should entice the customer to browse the shops, rather than be a standard ecommerce florist site.
Visually, the structure is rigid, but uses circles, distorted rectangles and patterns to show a more playful side. The menu is unusually prominent at the top of the page, providing much information without being overbearing.
Video was used to add impact, and there are galleries of example products. The company logo of three tulips did not scale well for the web, so I drew a simpler, bolder version which the client liked so much they have used it as signage for the new store!
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